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NewcrestImage Names Two Key Executives For Dual-Brand AC Hotel & Residence Inn In North Dallas

Thursday, March 07, 2019
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Hotel Development & Mgmt Firm

Two hospitality veterans have been named by NewcrestImage to serve as key managers at the dual brand AC Hotel and Residence Inn, both by Marriott, at Frisco Station in north Dallas.

The property, scheduled to open in late June, combines an eight-floor, 150-room AC Hotel with a seven-floor, 150-room Residence Inn in the same building. The two hotels are the first to open as part of an ambitious “lifestyle hotel campus” that is the first-of-its-kind in the country, bringing together four brands and 600 rooms within 50 yards of each other.

Marissa Maguire, who has 12 years of hotel management experience, becomes General Manager of the property, while Kendahl Rasnick, with more than 30 years of experience in hotel sales and marketing, becomes Director of Sales.

Mrs. Maguire has served in management and operations positions at multiple hotels, notably the Hilton Garden Inn as well as the Courtyard by Marriott in College Station; the Courtyard at Houston Galleria; and the dual brand Courtyard and Residence Inn in downtown Houston.

Ms. Rasnick has most recently been with Hilton Worldwide since 2002, where her responsibilities included Director of Sales for Worldwide Accounts and Director of Sales Automation for Small & Medium-sized Enterprises. Her experience also includes serving as General Manager at the AmeriSuites Hotel in Dallas and in sales positions at properties such as the Holiday Inn Select in Dallas and the Holiday Inn Crowne Plaza in Los Angeles.

“Under the day-to-day guidance of Marissa, Kendahl, and the skilled staff they are assembling, our dual brand AC Hotel and Residence Inn will be a unique landmark at the heart of Frisco Station, which is itself a unique 242-acre ‘live-work-play’ neighborhood,” explained Mehul Patel, Chairman and CEO of NewcrestImage.

The four-hotel campus being developed by NewcrestImage also includes a Canopy by Hilton and a Hyatt Place, each with 150 rooms and seven floors. The Canopy is under construction and expected to open in late 2019, while construction is scheduled to start for the Hyatt Place in 2020.

“By putting four hotels in three buildings that are adjacent to each other, we are not just raising the bar – we are completely changing the way we provide travelers with the comforts of home, the convenience of the office, and the luxuries of a vacation,” added Mr. Patel.

Each hotel is distinct in function, appeal, and design, such as featuring locally-commissioned artwork that is theme-specific, along with upscale amenities, and the latest in technology.

Décor for the AC Hotel, for example, is inspired by modern European design such as tones of gray and brown; furniture and fixtures with asymmetrical lines and round shapes; and highly textured, patterned walls, and ceilings.

In contrast, the Residence Inn at Frisco Station is designed with vibrant colors; eclectic furniture and artwork; and textured walls. This scheme is unlike the typical Residence Inn property.

The dual-brand property at Frisco Station has separate entrances for the AC and for the Residence Inn, with lobbies and registration areas that are separate but connected. There is a single management and sales team, as well as a single housekeeping staff, with personnel thoroughly cross-trained about the distinctive features of both brands.

The Residence caters to extended-stay travelers, while the AC focuses on more traditional short business and leisure stays.

This new property in Frisco Station continues NewcrestImage’s extensive experience with dual-branded properties. The company opened the first dual-branded in the Dallas-Fort Worth metropolitan area in December of 2013 and the first dual-branded hotel in downtown Dallas in October of 2017.

Currently, NewcrestImage owns and operates 28 distinctive hotels, with another 15 properties under construction or in development. The company is based in the Dallas suburb of Lewisville, Texas.
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