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Slim Furniture Rebrands To MGBlair

Monday, March 11, 2019
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Slim Furniture, launched in 2017 as a consumer-focused business, has shifted to an exclusive U.S. distributor model focused on the hospitality sector and will now be known as MGBlair, according to Casual Living.

Slim’s business was built on the concept of a patented interlocking assembly and disassembly furniture system (no tools required), creating easy modular furniture setups for indoor or outdoor. As MGBlair, the company will continue to market its Slim Capital line of outdoor furnishings specifically to retailers.

For hospitality, MGBlair has inked agreements with multiple Asian and Mexican manufacturers to bring four additional lines of outdoor furnishings to the U.S. market. MGBlair’s five lines include Slim, Atoll, Haven, Agave and Core, offering hospitality customers a wide range of modern design options ideal for restaurants, hotels and resorts.

“We’ve seen phenomenal success in a relatively short period of time with the hospitality sector and have come to understand the design aesthetic and variety that’s important to them,” says Woodrow Plunkett, managing partner, MGBlair. “By moving to an exclusive distributor model, we can offer hospitality-specific outdoor furnishings that set their hotel or resort apart and help them realize a specific design vision.”

The company has relocated its Cincinnati warehouse and showroom facility, adding a state-of-the-art interactive designer showroom created specifically for hospitality buyers.

MGBlair will formally introduce its five lines of outdoor furnishings in booth 5769 at HDExpo in Las Vegas, May 15-17. F
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